Posts tagged “social. brand”

Has Social Media made us less sociable? — Jul 16, 2015
[caption id=“attachment_2438” align=“aligncenter”] As an extrovert of course you’d believe this. As a mid to late adopter you’d also believe this. Introverts who are not going to compete with extroverts, through social media, have an opportunity to have friendships and interactions that would otherwise not occur. To say that Social media makes is unsociable is a fallacy. When I was a uni student the second time around I was socialising with fellow students all throughout the day and I was also active in social media. In 2007-2009 facebook was my university friend network. Twitter was strangers. Facebook was an extension of my physical social life. Twitter was an opportunity to meet new people. It helped me meet people from tuttle. It introduced me to Seesmic when it was in Alpha. I conversed with some of the big names of the time and went to podcamps. I was invited to Leweb in Paris in 2009 and we met had seesmic meetups a number of times More recently playing Ingress by Niantic Labs has helped me meet people in Paris, lausanne, Fribourg, Geneva, Nyon and other places. To say that social media makes people less social is to ignore that people use social media for conversations, not for brands. The fallacy of most “social media professionals”, “Social media experts” and other “social media” snake oil practitioners is that they go home to a spouse or better half. They have no need to create a relationship with the people they are interacting with. As they do not create relationships with those who use social media they are kicking dust in the Atacama desert in the hope to raise enough dust to create a nucleus to which water will collect and fall as rain water. There is a shift in social media today. It is a shift away from conversations especially on websites such as twitter and facebook towards brand brainwashing. As a result of this facebook and twitter have lost engagement. That is not to say that other niche social networks are not benefiting from the ground broken by Facebook and twitter. In particular I am thinking of websites for slow ups and other group activities. I’m thinking of OVS (on vas sortir), Glocals (Geneva Locals) and many other social networks. I notice that the expatriated and international community benefit strongly from websites that encourage groups of people to do communal activities. Thanks to Glocals I scuba dived every single weekend for more than a year, I learned about Via Ferrata and loved the sport, I finally got to rock climb, I enjoyed canyoning and more. The idea that luddites can constantly bash social interactions via computers and electronic devices fatigues me. You know what the most amusing thing is about the people who say that social media reduces conversations is? Their one word answer. :-D. Don’t you just love the irony?...